As the creative lead on this campaign for Female Invest I directed and lead the creation of the campaign from ideation to delivery. My task was to own the creative aspect of the campaign, leading the creative team while also being an integral part of the development. Besides development, script and creative direction. Furthermore I was tasked with shotting the campaign still imagery, directing and edition of the hero film.
Aside from the films the campaign included a dedicated landing page on Femaleinvest.com and two outdoor adverts, also created under my creative leadership.