Female Invests mission is to close the financial gender gap. For International Womens Day 2023 they wanted to create a campaign which went beyond financial inequality. As the creative lead on a small my task was to develop and execute the campaign from ideation all the way to delivery. Photography, motion graphics, creative direction and editing was all by my hand.
The campaign was became the Female Invests highest performing campaign to date. Read more about the systemic inequality showcased in the campaign here.