FIFAe wanted to create an ad promoting the launch of the new season. I was the creative lead on the film from ideation to editing. We decided to center the narrative around a ‘from couch to arena’ story line. With the help of former world champion Agge our young contender gets inspired to go all in and pursue a career in competitive FIFA.

A side from ideation and concept development of the film, I also directed and edited the piece.