The annual award show of danish tv channel TV 2 ZULU. For some years the ZULU Awards was themed in some way or another. This year was different, ZULU simply wanted to create a great show where anything could happen, and with Game of Thrones star Pilou Asbæk as the host the scene was set.

We decided to create a trailer and campaign communicating one thing, Pilou is this years host, expect the unexpected.